Visitors Counter


Education and Research

  • To strengthen research and educational activities, the university is having collaboration with many of the national/international organizations such as:

  • Sardar Patel Renewable Energy Research Instittue (SPRERI), Vallabh Vidyanagar.
  • Bhaskaracharya Institute for Space Application and Geo-Informatics (BISAG), Gandhinagar.
  • Mahindra & Mahindra Limited, Mumbai.
  • The University of VENDA, Thohoyandou, South Africa.
  • Bhavnagar University, Bhavnagar.
  • KSKU Kuchchh University, Bhuj.
  • Central Institute of Post Harvest Engineering & Technology, Ludhiana.
  • Jain Irrigation Ltd, Jalgaon.
  • International Crop Research Institute for Semi Arid Tropics, Hyderabad.
  • International Potash Institute, Switzerland.
  • Central Salt and Marine Chemical Research Institute, Bhavnagar.
  • Agricultural and Processed Food Products Export Development Authority, New Delhi.
  • University of California, Davis
  • Pennsylvania State University, USA.
  • National Institute of Hydrology, Roorkee.
  • National Oil and Vegetable Oil Development Board (NOVOD), Gurgaon.
  • Indian Space Research Organization, Ahmedabad.
  • Phosphate Potash Institute, Canada.
  • Veraval Industries Association, Veraval.
  • National Academy of Agricultural Research Management, Hyderabad.
  • The Post Graduate Institute of Agri-Business Management is actively engaged in research activities. Institute has completed following technical programs …..
  • Future trading of cumin in Indian Market – An analysis
  • Economic Analysis of production, processing and export marketing of sesamum
  • Evaluation and performance of Kishan Credit Card scheme
  • Role of women in agriculture : A socio economic study in Junagadh district
  • Performance of auxiliary storage system in canal command area for enhancing use efficiency of water resources.
  • Farmer’s perception of brand and brand loyalty for pesticides in South Saurashtra.
  • Economic analysis of wheat straw burning practices
  • Impact of Self – Help Groups on women empowerment in Junagadh District
  • Marketing problems of mango growers in Junagadh district of Gujarat
  • Economic assessment of mini oil expeller as agribusiness unit in Junagadh District
  • Assessment of Agriclinics and Agribusiness Centers in Saurashtra Region
  • A study on attitude of the students of Agricultural and Allied sciences towards entrepreneurship
  • Impact of mobile phones on agriculture
  • Utilisation pattern and trends in Non Performing Assets of crop loan in Junagadh district
  • Scope and opportunities of Agro-tourism in Saurashtra region
  • Weather based forecasting of wheat (irrigated) productivity for Junagadh district
  • Rural markets dynamics of Bazzars/Haats in Saurashtra Region
  • Export dynamics of raw cotton in India.
  • Scope and opportunities of Agro-tourism in Saurashtra region
  • Livelihood impacts of micro irrigation system in Saurashtra region.
  • Export cost estimation and mileage of major commodities of Saurashtra
  • A study of management status and business activities of   farmer Producer organization of Saurashtra Region

  • Financial Inclusion of Farmers in Saurashtra Region

(I) Research Detail
a)  Scope and opportunities of Agro-tourism in Saurashtra region
Tourism is now well recognized as an engine of growth in the various economies in the world. Several countries have transformed their economies by developing their tourism potential. Tourism has a great capacity to generate large-scale employment and additional income sources to the skilled and unskilled. Promotion of tourism would bring many direct and indirect benefits to the people. Today the concept of traditional tourism has been changed. Some new areas of tourism have emerged like Agro-tourism. Agro-tourism is the latest concept in the Indian tourism industry, which normally occurs on farms. It gives an opportunity to the tourists to experience the real enchanting and authentic contact with the rural life, taste the local genuine food and get familiar with the various farming tasks during the visit. Tourists can relax and revitalize in the pure natural environment. The urban life is becoming more hectic and complex. The corporate world has provided good employment avenues but along with this, it has increased the stress level and the complexity. With the experience of agro-tourism, the people can get relaxation. Because of the urbanization, many children, as well as the adults, do not have an idea about the rural life and agriculture. Agro-tourism provides them a chance to experience rural life and see the agricultural activities.
Agro-tourism and Eco-tourism are closely related to each other. Eco-tourism organized by the traveling agencies but, in the agro-tourism farmers offers the facilities at their agriculture farm and providing entertainment, education and fun-filled experiences for the urban peoples.
Agro-tourism includes opening up farms to tourists from urban areas and from abroad and letting them take an experience of rural life. Apart from telling them about the various crops and how they are sown and harvested, agro tourism exposes tourists to traditional food, handicrafts, culture, music, and language. Tourists can get an experience of rural activities such as bullock cart rides, milking cows and goats and picking farm fresh fruits and vegetables etc. Agriculture as business is becoming more and more expensive and no more profitable. At the same time, the landholding is diminishing. The farmers need to identify the alternate source or revenue in addition to farming with the available resources and skill.
The scope of the study is limited to examine the benefits and applicability of agro-tourism business in Gujarat. The study includes their benefits and opportunities. As well as it includes appropriate framework regarding establish the agro-tourism centers in Gujarat. Saurashtra is one of the major tourist centers in Gujarat and there are the large scope and great potential to develop agro-tourism. The geographical diversity of Saurashtra makes it a unique spot for harnessing agro-tourism. Saurashtra showcases a variety of cultural patterns having different lifestyles, practices, art and craft, and festivals. These can be incorporated and leveraged in the form of agro-tourism.
1) To examine the importance of agro-tourism development in Saurashtra region
2) To identify the scope of establishment and operation of agro-tourism
3) To define a suitable framework for the of agro-tourism centers in Saurashtra region
4) To estimates the cost-effectiveness of agro-tourism
5) To develop "Circuit Tourism Model" for agro-tourism
Policy Recommendation:
Saurashtra region has a great scope and opportunities for the development of agro-tourism, because of natural conditions and different types of agro products as well as diversity of rural traditions, religious places, festivals, which will creates new avenues for the farmers to generate additional income from the same available limited resources. Agro-tourism is a relatively new concept, the state government should collaborate with agricultural departments/universities and tourism department to establish Agro-tourism Development Centre to form sector-specific regulations, capacity building and sensitization of stakeholders, promotion, financial aids, adequate connectivity and rural infrastructure.
b)    Export dynamics of raw cotton in India
India’s trade in many agricultural commodities has shown significant changes and dynamism during the last decades mainly after the initiation of economic policy reforms and trade liberalization. Cotton - the white gold enjoys a predominant position amongst all cash crops in India. Cotton is an important raw material for the Indian textile industry, constituting about 65% of its requirements. Cotton is an important fibre crop of India which plays a foremost role in the country’s economy by meeting the domestic and export demands. It contributes significantly to both agriculture and industry in terms of farm income, employment and export earnings. Cotton production generates cash income for millions of rural households. Major players in cotton production and trade include China, India, the USA, the EU and central Asian and African states. China’s cotton output has fluctuated considerably, but it is the world’s largest exporter of apparel and remains a potential market for raw cotton exporters. More than 20 million rural households in China and 10 million in India and Pakistan produce cotton. India is the world's largest cotton producer and second-largest exporter. However, the present level of exports is not consistent and exhibits high variations in volume and revenue earnings. In this study, the dynamics of changes have been measured in the export of raw cotton from India to different export markets.
1. To work out the growth and instability indices of export of cotton from India
2. To study the direction of trade and changing pattern of export from India
3. To predict the future cotton export to importing destination
The export of Indian raw cotton was mainly focused on Bangladesh, Vietnam, Pakistan, China and Indonesia. The growth rates of exports in terms of volume and value were found positive and highly significant. Quantity of raw cotton exported was growing at 20.44 per cent per annum whereas value gained by raw cotton export was growing at 39.28 per cent per annum. It indicates that export of raw cotton generates better returns. All the countries showed higher instability in the raw cotton export during the study period. China remains most unstable market throughout the study period followed by Pakistan, Bangladesh, Indonesia, and Vietnam. Other countries that are importing smaller volume and value of Indian raw cotton were more stable markets compared to other traditional markets. Bangladesh and China were reliable markets for India’s raw cotton while the countries such as Vietnam and Indonesia were not. However, Pakistan and other countries (Malaysia, Taiwan, Thailand, Turkey, South Korea and others) were not much dependable importers of Indian raw cotton. The raw cotton export share of India in recent years to China declined and reached a lowest 7.28 per cent in 2017-18 due to China’s restrictive import policy. However, estimation of future exports share of the high export price destination China found increasing while of Bangladesh found slightly decreasing. Thus, export of raw cotton from India is highly volatile and needs diversification. While, addressing the textile conclave at the Vibrant Gujarat 2019, ED of Arvind Ltd. Kulin Lalbhai has said that, India is a cotton rich country, and hence, is able to dominate the cotton value chain, there is a need to look beyond cotton. The industry needs to export yarn and fabric as well and scale up apparel manufacturing.
Policy Recommendation
India is the world's largest cotton producer and second-largest exporter but the Indian raw cotton export market is highly volatile. Therefore, government should promote diversification from export of raw cotton to export of cotton yarn, fabrics and apparel. Moreover, the benefits of export promotion policy should extended evenly across the entire value chain instead of few products.
c)    Rural market  dynamics of Bazzars/Haats in Saurashtra Region
India is made up of nearly 6 lakh villages, which constitute the base of the Indian economy which is emerging into a market oriented economy in which, it is needless to say, rural marketing made up of agriculture and related sub-sectors like forestry, animal-husbandry and others play a crucial role. Rural consumer is different as to Urban consumer in terms of Income, Education, Family back ground and other demographic aspects. Rural markets offer a great scope for a concentrated marketing effort because of the recent increase in the rural incomes and the likelihood that such incomes will increase faster because of better production and higher prices for agricultural commodities. In case of rural marketing, the marketing mix has changed from the traditional '4 Ps' to the new '4 As', i.e., affordability, awareness, availability and acceptability.
India has more than 600 thousand villages, housing two third of its people, earning one-fourth of the national income. The census of India defines rural as any habitation where the population density is less than 400 per sq. km, and where at least 75 per cent of the male working population is engaged in agriculture, and where there isn't any municipality or board. There are about 47,000 rural haats in India that exceeds the total number of retail chain stores in the USA (35,000).A haat, most often called only haat or hat, is an open-air market that serves as a trading venue for local people in rural areas and some towns. Which is a market, especially one held on a regular basis in a rural area. A Bazaar is a market consisting of rows of shops or stalls selling miscellaneous goods, especially in the Middle East and India.
1.      To study the logistical issues involved behind these Bazaars/Haats (B/H).
2.      To understand the seller and buyer behavior and their marketing implications.
3.      To understand the economics that drives these B/H
Summary of Rural Haat
1.   Generally markets were central areas of the villages and were near the main road. They normally located in the center of a village serving a population of around 1500-2000 people and an area not usually exceeding a 40-kilometer radius. Market “catchment” areas are defined by bus routes and by walking distance.
2.   Every village has a different culture altogether and hence had different practices regarding purchase and consumption. This had an important bearing on the marketing phenomenon taking place there.
3.   Rural buyer is a heterogeneous mass in terms purchasing power and preferences for items, they prefer weekly purchase of goods having small packs with an obvious preference for low unit price.
4.   Mostly rural buyer, seeing is believing. Out of total rural population, only 10 per cent are early adopters, 75 per cent are followers and rest is late adopters. These early adopters played a pivotal role in influencing other buyers.
5.   Seller in haats have low investment capacity and mostly dependent on the intermediaries for selling produces in terms of supply and credit.
6.   Profit margin of seller is varied from product to product but on an average one seller can earn Rs. 300 – 650 per day.
7.   Seller spent their 50 per cent of gross income in transportation and logistics arrangement even though the sales location is generally decided by the local facilitator.
8.   The fact that all these haats were well connected with roads and all seller having mobile phones.
The number of villages that are served by a haat often depends on its location and accessibility. Since the markets are organized on a weekly basis there is accumulation of demand and hence this makes the haat feasible.
It is advised to scientific community that, for having the earliest forecast for the Junagadh district i.e. before 6 weeks to harvest the crop the model viz., week wise approach using original weather variables was found best for 23, 24, 25 and 26 years data with efficiency in terms of adjusted R2 ranging between 86.00 to 93.00 per cent.  Whereas the model viz., correlation coefficient as weight had efficiency 77.00 per cent in terms of adjusted R2.
(II)  Post-Graduate Research
(i)  The following students have completed their project works during the year 2019.
Sr. No.
Name of The Student
Major Advisor
Title of Project
Chocha Paresh Karabhai
H. Y. Maheta
Economics of milk procurement and milk processing in a dairy plant
Raiyani Rajanikumar Rameshbhai
C. R. Bharodia
Consumption pattern and satisfaction level of “Total Control” in Junagadh district
Bambhaniya Ashishkumar Dhirubhai
C. D. Lakhlani
Consumer buying behaviour towards ready to eat frozen foods in Gujarat state
Bandhiya Payalben Rambhai
Kalpesh Kumar
Consumer preference and growth of Patanjali Ayurved Ltd. in Saurashtra region
Dahima Sejalben Natubhai
H. Y. Maheta
Economics and food mileage of shrimp farming in coastal belt of Saurashtra region
Davra Akashkumar Ashokbhai
C. R. Bharodia
Discrimination of water soluble fertilizers' users and non-users in Junagadh district
Detroja Krishnakumar Chandrakantbhai
N. M. Thaker
Marketing mix and brand switching behaviour of farmers towards Coromandel Fertilizer in Junagadh district
Dhaduk Prashant Pravinbhai
G. G. Marakana
Farmers and dealers preference towards Phosposakti Bio-Fertilizer in Rajkot and Jamnagar districts
Dhondkar Manohar Bhanudas
K. A. Khunt
Impact of ‘Rasi Mitra Programme’ on cotton growers in Junagadh district
Dhritimala Saikia
C. D. Lakhlani
Consumer behavior towards UPL Fungicides of Junagadh and Rajkot districts of Gujarat
Dobbali Srujan Goud
J. D. Bhatt
Oraganizational structure of FPO’s and market potential of fresh vegetables in Chittoor district
Doke Vipul Yuvraj
Kalpesh Kumar
Market potential, awareness and adoption of ‘Missile’ in Pune district of Maharashtra
Koriya Divyaben Dilipbhai
D. D. Ghonia
Market potential, consumer behaviour and satisfaction towards Rajani tea in Saurashtra
Lakha Wasim Isabhai
N. M. Thaker
Economic analysis of wheat crop, satisfaction level of Sona seeds of Annapurna Crop Care Ltd. in Gir Somanath of Saurashtra region
Lathiya Pinalben Devrajbhai
C. R. Bharodia
Market potential, customers satisfaction and perception toward Vasudhara packaged buttermilk in Navasari city
Malothu Srinivas
H. Y. Maheta
Economics of paddy and fertilizer usage in Khammam and Mahabubabad districts of Telangana
Malviya Rajnishkumar Ratilal
G. G. Marakana
Economics of potato production and K Max Bio Fertilizer usage in Sabarkantha district
Rabadiya Minaxi Harashukbhai
S. M. Trivedi
Performance and stability analysis of cumin export from India
Pansuriya Ajay Hareshbhai
C. M. Naliyadara
A BT cotton growers preference for purchasing and promotional activities in Amreli district of Gujarat
Parmar Pravin Jamanbhai
C. D. Lakhlani
Consumer behavior and satisfaction level of 'Vesta' herbicide in Junagadh and Rajkot district of Gujarat
Rathva Rahulkumar Rajeshbhai
C. R. Bharodia
Market potential and satisfaction level of farmers for water soluble fertilizers in Vadodara district of Gujarat
Sathish Kumar M
H. Y. Maheta
Awareness adoption and farmer's purchase intention towards water soluble fertilizers in Trichy district
Shaik Reshma Sulthana
Kalpesh Kumar
Tomato value chain analysis at Madanpalli of Chittor district in Andhra Pradesh
Sorathiya Janki Ramjibhai
D. D. Ghonia
Socio-economic patterns of women self-help group(SHG) members in Junagadh district
Thummar Udaykumar Ramniklal
C. D. Lakhlani
Preference and impact of Redox PGR on farmers' income in Junagadh district
Vadher Mandip Dineshbhai
Kalpesh Kumar
Impact of drip irrigation system on livelihood of farmers in Rajkot and Junagadh district
Vaish Mehul Govindbhai
S. M. Trivedi
Awareness and attitude of farmers towards bio-fertilizer in Junagadh and Gir-Somanath districts
Vivek Muskan
J. D. Bhatt
Farmers' buying behavior and channel members' satisfaction and ensuring commitment towards IFFCO
Zala Tushar Bhimshibhai
N. M. Thaker
Consumers awareness preference and problems regarding Vivan dairy products in Junagadh district
(ii) The following Ph. D. students have completed their project works during the year 2019
Sr. No.
Name of The Student
Major Advisor
Title of Project
Jagruti D. Bhatt
K. A. Khunt
“Performance Analysis and Market Integration of Regulated Markets of Gujarat”
Daya Suvagiya
K. A. Khunt
“Efficiency Measurement of Cotton Ginning Units in Saurashtra Region”