The Centre of Communication (CoC) of Junagadh Agricultural University serves as the central hub for agricultural communication and information dissemination. The Centre plays a vital role in bridging the gap between research stations and farming communities by Communicating new technologies and improved practices of agriculture, horticulture, agricultural engineering and allied fields. The CoC conducts one to three days on-campus training programmes on agricultural technologies, value addition, processing, entrepreneurship development and communication skills.  The On-campus trainings provide opportunity to participants with exposure to University facilities, laboratories and expert interactions. Off-campus trainings are organized in villages to address location-specific needs of farmers. Through these structured training programmes, the Centre of Communication plays a significant role in enhancing farmers' skills, improving adoption of modern technologies and the farm income in the Saurashtra region of Gujarat.